Global Header  
Created a visual hierarchy to help our customer find products and services.
 
Simplified and condensed navigation to a more customer friendly language.
 
Consistency brought predictable interaction to the site. Customers learn where to find features and functions within jcp.com more quickly.  
 
A consistent design unifies a cross-channel experience - stores, .com and catalog. It also allows re-use of creative assets and code.  
 
Refreshed navigation and assets without disturbing existing jcp.com infrastructure.

Color Palette  
An important first step in designing any campaign for web is creating your color palette. Be sure the text colors you choose will be compliant with contrast ratio standards.  
 
This palette is shared with any and all involved. Creative designers, marketing, outside vendors, associated sites and syndicated partners.  
 
Although it was figured in to these color choices, the contrast ratios are not listed.

Left Navigation  
Category navigation was altered only to the new color palette.  
 
Search used the new palette but be came a filtering nav.  
 
Browsing within jcp.com migrates to filtering navigation in a later release.

Appearance Guidelines
 
Created User Experience Guidelines, including style guide elements for the Site Refresh look and feel.
 
These appearance style guides are created for IT to reference as they code the site.
 
 
 
 
 
Design Team

user-centered design customer research teams