OBJECTIVE
- Create updated look and feel for jcpenney's Today's Ad
- Work with jcp stores business owners and outside vendor
- Bring site more inline with jcp.com
- Keep project on track within web host's schedule
Project Team —
customer experience team
IT vendor
business owner
store advertising associates
Category Brand Page
On top, a Flirtitude brand page with marketing creative image
Larger image beneath shows the basic wireframe layout of a department category page
Color Palette
This color palette was created without knowledge of accessibility issues. If redesigned today the colors would be compliant with W3C site standards.